Pixar co-founder Ed Catmull once said their success came down to one thing: “Story is King…
we would let nothing—not the technology, not the
merchandising possibilities—get in the way of our
story.”In other words, the clarity of the message comes
first.Everything else supports it.
Yet most of us reverse that order.
We focus on sounding good before we know if
what we’re saying is good.So, before your next conversation or meeting:
1. Ask yourself: What do I want them to
understand, feel, or do?
2. Write your answer in one clear sentence.
3. Let everything else support that.